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Contact Information
Kerry McKeel
Public Relations
757-497-4811
kmckeel@boomyourbrand.com
Media Kit
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Joe Nevin Bio (76kb)
Bill Fabrocini Bio (68kb)
Boomers and Skiing
Fact Sheet (84kb) Ski Fitness Training Videos Mogul and Powder Skiing Tips |
Browse through our media kit and obtain information you need to help you craft your story on the BUMPS FOR BOOMERS ® ski program.
The Baby Boom generation, who made skiing popular in the 1960’s and ‘70s, is the single largest market segment in the U.S. and continues to be a significant demographic for the skiing industry. Boomers are seeking ways to extend their skiing longevity, but have grown averse to the risks that can come with skiing black diamonds and moguls. BUMPS FOR BOOMERS is an innovative and accelerated ski lesson program that teaches intermediate-level Baby Boomer and senior skiers the skills needed to confidently ski powder slopes and moguls. As a result, Boomers leave their fear at the top of the run and embrace their newly-found freedom to ski the entire mountain.
The media kit provides background information on BUMPS FOR BOOMERS, the BUMPS FOR BOOMERS ski fitness series, as well as information on Boomers and the skiing industry. For photos or b-roll to compliment your story, visit the image library or the videos and b-roll page. To arrange an interview or for additional information, please submit a media request.
