News Release

(Aspen, Co., July 14, 2009) - For many boomer and senior skiers, skiing gracefully down a black-diamond mogul-strewn run is a distant memory. Boomers who may have become cautious of their physical ability and stamina choose to stick to the groomed intermediate runs rather than skiing more challenging slopes for fear of injury. The Baby Boom generation, who made skiing popular in the 1960's and ‘70s, is the single largest market segment in the U.S. and continues to be a significant demographic for the skiing industry. Boomers are seeking ways to extend their skiing longevity, but have grown averse to the risks that can come with skiing black diamonds and moguls. BUMPS FOR BOOMERS ® - based in Aspen, Colorado - offers an alternative approach to the traditional, one-size-fits-all ski programs. BUMPS FOR BOOMERS is the only mogul and powder skiing program in the United States that is designed by Baby Boomers, for Boomers, and taught by Boomers.

Founded by Joe Nevin, former Executive for Apple, BUMPS FOR BOOMERS is an innovative and accelerated ski lesson program that teaches intermediate-level Baby Boomer and senior skiers the skills needed to confidently ski powder slopes and moguls. The pioneering coaching method incorporates novel techniques to reduce knee stress and fatigue, as well as utilizes skiboards (mini-skis approximately three feet long) to help skiers achieve better balance and learn how to maintain speed control.

Exclusive to Aspen/Snowmass, BUMPS FOR BOOMERS ski program is offered for Baby Boomer skiers from November 2009 through April 2010. Boomers can participate in a four-day clinic for $1,196 per person, or choose to take private lessons for $699 per day. Private lessons are limited to one or two participants. Cost does not include skis or lift tickets unless a combined clinic and lift ticket package is purchased. To reserve your space for a clinic, call (970) 989-2529.

"Our goal is to enable Boomers to ski for life by facilitating their ability to reach peak performance and extend the longevity of their skiing years," Nevin emphasized. "As you age, your reflex speed and balance tend to decline," Nevin said. "We use a traditional coaching method, but incorporate ski-board training to help Boomers quickly learn the new techniques and skills needed to ski moguls and powder runs no matter how steep the terrain." As a result, Boomers leave their fear at the top of the run and embrace the new found freedom to ski the entire mountain.

In addition to the ski program, BUMPS FOR BOOMERS offers ski enthusiasts complimentary weekly skiing tips and an online ski fitness training series developed by Bill Fabrocini, a world-class Aspen, Colorado physical therapist and personal trainer. To reserve your space for a clinic or to view the weekly skiing tips and fitness training series, visit www.bumpsforboomers.com.

BUMPS FOR BOOMERS ®, based in Aspen, Colorado and founded by Joe Nevin, a 12-year Apple veteran, is an innovative, accelerated ski lesson program that enables intermediate-level Baby Boomer and senior skiers to ski for life by teaching techniques to confidently ski moguls and powder. BUMPS FOR BOOMERS facilitates Boomers' ability to reach peak performance and extends the longevity of their skiing years. Visit http://www.bumpsforboomers.com/index.htm for information on clinics or to view complimentary weekly skiing tips and fitness training series.

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